We thought it would be fun to put the spotlight on some of our amazing stockists and find out a bit more about the brains and beauty behind the store! First off, Armada in WA and its owner/buyer Clarinda Maxwell

Describe your personal style

Always evolving. Most days you'll find me wearing printed J Brand's or leather pants, a slouchy tank, ankle boots, a hat & a fringed bag.

Armada Ethos

Approach every customer with a smile & strike up a conversation, you'll be surprised at the interesting people you meet.

Trends you're dying for in SS12

What's in your wardrobe e.g. Favourite items/labels

The labels I stock in-store definitely dominate my wardrobe... Steele, Lover, Alice McCall, Shakuhachi, Ksubi, Stolen Girlfriends Club, J Brand etc... I also love jewellery & collect unique pieces whenever I travel.

Describe the quintessential Armada girl

Majority are much like myself- Trend driven, blog & fashion obsessed women who are always chasing something unique & don’t mind experimenting with their style. Quality is very important to our customer.

Biggest Splurge

I’m currently eyeing off some Chloe ankle boots. They’ll definitely break the bank.

What can’t you live without?

Family & friends, the beach, my expanding collection of leather pants & ankle boots, music, cafes & mid Winter breaks to Bali. The list goes on..

Favorite haunt in WA

Current fav is a cozy little café in Subiaco called Boucla. I also love Clarence’s in Mt Lawley for a cocktail.

s t e e l e  x